Diageo Global Travel has launched a multi-million pound media investment at London Heathrow and Edinburgh Airports this summer.

Passengers passing through both airports will be treated to aerial photographs of some of Scotland’s ‘most mesmerising’ locations.

The latest in the Johnnie Walker brand’s line of Keep Walking campaigns will feature prominently across all Heathrow terminals and Edinburgh airport.

The new campaign will feature on static and digital channels including on airport panels, at global gateways on digital towers in Terminal 2 and Terminal 5 and at departures.

It will also be visible in the British Airways lounge in Heathrow and appear on the front cover of BA’s inflight magazine (High Life) and on inflight entertainment on all BA flights, among other locations.

Those travelling this summer will be able to enjoy the new film on digital screens shown across permanent Johnnie Walker fixtures worldwide.

JOHNNIE WALKER CAMPAIGN

Anna MacDonald, Marketing Director, Diageo Global Travel said: “We are delighted to launch the Johnnie Walker campaign in global travel in the United Kingdom, the home of Scotch whisky, to take consumers on a journey from the four corners of Scotland to the four corners of the world.

“In keeping with the long-standing Johnnie Walker philosophy of progress, we recognise that in life it’s not just about where you are going; it’s about who you walk with on the journey and we are confident travellers will enjoy coming face-to-face with the history and pioneering spirit of this much-loved Scotch whisky.”

Featuring imagery of landscapes from across the Highlands, the Islands, Speyside and the Lowland regions of Scotland, the new campaign will bring to life the heritage of the world’s most popular Scotch whisky.

John Williams, Johnnie Walker Global Brand Director added: “A commitment to making quality whisky for quality times has always been important to us. For the best part of 200 years we’ve sought out the best whiskies from all over Scotland for people to enjoy when they get together with those who matter to them.

“That’s what really excites me about this campaign. It’s a chance to put a spotlight on the fact that we bring together exceptional tasting Scotch Whiskies from every corner of Scotland.

“I’m particularly excited to see the campaign come to life in Global Travel as we know that Johnnie Walker is synonymous with millions of travellers across the world as a Scotch whisky that people can enjoy when they get together with friends and family.”

The new Johnnie Walker campaign will be live in London Heathrow and Edinburgh Airport until September 2018.