Parisian actress and singer Alma Jodorowsky has been announced as the latest brand ambassadress for Lancôme and will appear in her first campaign at the end of the year.

 

Described as ‘a typically Parisian paradox’, Jodorowsky exudes sensuality and style while remaining discreet and politely nonchalant. With long brunette tresses, deep hazel eyes and pale, luminous skin, she is ‘part artist, part Bohemian and part rock’ with an authentically creative and eclectic family background.

 

Having made her screen debut at 15, Jodorowsky studied drama in Paris and New York and most recently appeared in the award winning Blue is the Warmest Colour before taking the lead role in Chris Foggin’s Kids in Love, starring alongside fellow model Cara Delevingne and Will Poulter.

 

Says the new muse, “It is very surprising and very touching to become one of the faces of a house like Lancôme, which for me is a part of French culture in itself; I have always known it since I was a little girl. It is all the more moving when I think of all those women who have embodied it before me and embody it today. Women whom I admire, who inspire me. I see it as a huge pleasure, as well as a responsibility to play a part in writing new pages in a story that for a long time now has touched millions of women around the world.”

 

“Alma Jodorowsky represents the young Parisian woman in all her beauty, freshness and modernity. A very personal way of reinterpreting the idea of elegance, without extravagance, through a style detail or an attitude that turns the look into something simply unique,” explains Françoise Lehmann, General Manager of Lancôme International.

 

“She has an intrinsic, natural attitude that is totally devoid of arrogance, a calm strength that most likely comes from a way of approaching life confidently and with great curiosity. An intelligence about life and people.”

 

Alma Jodorowsky will make her Lancôme debut later this year modelling the ‘Happy Holidays’ make-up collection, in a campaign shot by Mert Alas and Marcus Piggott.