Bacardi gets busy in lockdown with new corporate website and short film

By Luke Barras-hill |

Bacardi-video-shortBacardi has used the coronavirus (Covid-19) enforced lockdown period to produce a new company website and digital short film – ‘Bacardi Roommates’.

Bacardi Limited’s new website, bacardilimited.com, plays on the ‘people focused, entrepreneurial culture and vibrant life at Bacardi’ and features dedicated pages on the stories behind the brands and associated nutritional information, while pushing a responsible drinking ethos.

A careers section offers views from employees, information on talent development programmes and a job-search tool.

IMPROVISATION TAKES ON NEW MEANING

Jessica Merz, Global Director of Corporate Communications for Bacardi said: “Our new Bacardi Limited website reflects our unique family culture and celebrates the people and brands that make us proud to be a part of the team.

“Our website’s striking design elements, improved navigation, and new sections offer a simplified, yet very engaging, discovery of our business and brands.”

Bacardi Rum has also launched a new digital short film, entitled ‘Bacardi Roommates’ [click below to see the final cut].

As the first-ever remote shoot for the company, the short gathers three roommates that not only starred in the film, but took responsibility for its cinematography, lighting and set and costume design.

Alina, Kiara and Raisa made the most out of their time quarantining with Bacardi by partaking in a number of at-home activities such as choreographing a dance, singing karaoke from their couch, practicing mixology, giving each other haircuts, relaxing on the rooftop and cheering on healthcare workers from the fire escape.

The film features Bacardi rum varietals, including Bacardi Superior white rum and the brand’s latest product innovation, Bacardi Real Rum Cocktails.

Roommates-balcony-Bacardi

In preparation for the film shoot, Bacardi, creative agency BBDO New York and production firm 1stAveMachine taught the cast how to use professional film and lighting equipment via video chats and were also sent tasteful décor to liven up the shoot scenery.

The final short is the result of 30 hours of Zoom meetings, two days of filming, 15 boxes of props and no outside interference on set.

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