Travel retail and brand experience specialist Blackjack Promotions has been awarded a new logistics contract by Pernod Ricard Global Travel Retail.

Under the terms of the agreement, Blackjack Promotions will provide logistical solutions for Pernod Ricard on a global scale. It will manage the distribution process to major international airports across the UK and the rest of Europe, the Middle East and Africa.

The partnership will involve delivering sampling stock to global sites, transporting promotional items for customers in-store and managing logistics and storage for items such as point-of sale-materials, marketing collateral, furniture and uniforms for staff.

Blackjack Promotions will also be responsible for storage, inventory audit and delivery and account management services.

The partnership builds on the burgeoning relationship between the two companies, which has resulted in Blackjack Promotions providing brand ambassadors and promotional support for Pernod Ricard.

‘EXCITING’ PERNOD RICARD PARTNERSHIP

Jason Miles, Managing Director, Blackjack Promotions said: “Pernod Ricard is an exciting partner for Blackjack Promotions and demonstrates the expansion of our offering in the UK and globally.

“Having already worked with Pernod Ricard in travel retail, this latest collaboration means we can provide a 360-degree approach to our unique partnership, offering two of our three service pillars; people and logistics.”

Beginning last month, the contract enables Blackjack Promotions to use its new Centre of Excellence which opened last year. This is co-located with new warehousing facilities at London Heathrow Airport.

The new integrated warehouse management system is a bespoke inventory management tool that can be accessed by clients directly. The system allows full visibility to their inventory and the ability to order online.

Chris Reddy, Supply Chain Director, Pernod Ricard Global Travel Retail added: “We were looking to partner with a provider that could offer us an improved storage and logistic solution. Blackjack Promotions’ experience working in this area and with global brands makes them a reliable and valuable partner.

“Experts in people, creative marketing solutions and logistics we have no doubt that this relationship will be successful. We look forward to working with the team as they deliver the highest standard of inventory management.”