Capi and JBL’s latest joint Christmas initiative is designed to help travelling passengers find the ‘perfect’ electronic gift, according to the retailer.

Every Capi airport store boasts a Christmas tree decorated with JBL Go and JBL Clip 2 speakers presented in Christmas balls, along with Christmas greetings.

The electronics retailer is also enticing travellers with rare finds underneath its Christmas tree this year, including some ‘first on the market’ products, such as the E65 wireless noise cancelling headphones, confirms Capi.

In addition, travellers seeking inspiration for Xmas gifts will find some innovative ideas on The Gadget Table.

WALLET OPENERS

“The Gadget Table is the perfect place to present exciting Christmas gifts,” stated Peter Wiggers, Managing Director of Royal Capi-Lux.

“In this way, we inspire travellers to find a nice present for their loved-ones, like the Xoopar Boy Mini speaker and the Divoom Timebox speaker.”

Each table in the Capi store also has a small Christmas tree decorated with Mitone gifts and ‘wallet openers’ – low-priced special offers, which are placed at the front of each store, says the retailer.

Capi has several special offers on products such as earphones, speakers, batteries and toothbrushes over the festive season.

According to the retailer, once customers enter the store for these products, they are more likely to buy other innovative products for themselves, or as presents for their loved ones.

It’s ‘a perfect way to further increase our conversion rate’, adds Capi.