In a string of new initiatives from Ferrero Travel Market, the company is now set to launch new Nutella platform, ‘Hello World’, that will be rolled out in travel retail from February 2018.

 

Nutella, the world-renowned hazelnut chocolate spread, boasts distribution in more than 160 countries and a loyal social media following including 32 million Facebook fans.

 

Based on the results of Ferrero’s first segmentation study, conducted last year with thousands of passengers in airports all over the world, the Ferrero team has crafted a stand-alone platform on the theme of ‘optimism’.

 

The ‘Hello World’ platform, which includes activations, point of sale materials and a new travel-exclusive product range, will ‘celebrate positivity and vitality’.

 

Highlights of the new collection include the Nutella Apparel 750g pot of the spread dressed in a ‘snazzy zip-up top’. “This cute collectable sleeve serves also as a pen and pencil caddy or a make-up brush holder,” says Ferrero.

 

‘SAY IT WITH NUTELLA’

Another new launch from the brand is a collectable ‘Say it with Nutella’ gift box that contains a 350g jar with an ‘I love you’ or ‘For you’ printed label.

 

The third new launch is the ‘Nutella Ultimate Kit’, a jar-shaped tin containing a 180g pot of Nutella spread, a spreader and a place-mat.

 

Three travel exclusive bestsellers complete the Nutella portfolio and comprise the following: Nutella Big Jar packed with 21 little 30g pots; Nutella One-a-Day set of seven 30g pots; and the individual Nutella Mini-pot 30g that is designed as an impulse purchase at the checkout.

 

“The ‘Hello World’ platform extends to interactive point of sale materials, using the latest face recognition technology, which create a dynamic and enjoyable shopping experience,” insists Ferrero Travel Market.

 

DIGITAL TOUCHPOINTS

“A touch-screen invites the shopper to touch and smile; the smile detector then suggests the most appropriate Nutella sku to match his smile and the appropriate shelf lights up.”

 

Frederic Thil, General Manager Ferrero Travel Market comments: “Ferrero is leading the travel retail confectionery category through its imaginative and innovative activations and its creative approach to product design.

 

“Our praline and Kinder platforms have set the benchmark for retail theatre and created a contemporary and dynamic aura for these iconic Ferrero brands.

 

“In designing the ‘Hello World’ platform we set out to emphasise Nutella’s distinctive qualities – its ‘Nutellaness’.

 

“We wanted to attract the shopper through multiple touch points, interact with him with fun activities and showcase our new travel-exclusive range. We look forward to working with retailers to roll this out worldwide early next year.”

 

Ferrero is showcasing its key launches, including the Nutella ‘Hello Wold’ platform, along with those from Kinder, Tic Tac and Ferrero pralines at stand 8 in the Bay Village at the TFWA World Exhibition.