Flemingo International has appointed Michael Aldridge to establish its catering strategy at selected F&B locations over the next 12 months.

 

Aldridge is described as a travel catering specialist with more than 15 years experience of working across diverse cultures in Asia, Europe and America. He has also worked in various capacities as a chef in the kitchens of The Connaught in London; as Vice President Global Brand & Marketing at Le Pain Quotidien Headquarters in New York; plus additional stints at Roux, Eurostar, Gourmet Nova (Swissair) and Nuance.

 

Flemingo said: “Michael has international experience living and working in Australia, Belgium, Bulgaria, Finland, France, Germany, Hong Kong, India, Italy, Romania, Singapore, South Africa, Switzerland, United Kingdom, and United States.

 

“He is currently pursuing an MBA in international hospitality and service industries management. Michael also holds certificates in Multi-unit restaurant management, food service management and executive leadership from various universities.”

 

SPECIFIC TARGETS

The company adds that Aldridge will be targeting Flemingo’s F&B locations at  various airport locations over the next 12 months where Flemingo intends to bid for master concessionaire status. A total of eleven units are already in the pipeline for the next quarter, including eight outlets at the new Tangier Med Port, Morocco and an additional two outlets in the Caribbean.

 

Flemingo says that in the shor term, plans are underway for a further 20 sites within the next six months. Aldridge said: “To join Flemingo at this exciting time and head up the food and beverage business is extremely inspiring and motivating for me as there are a number of projects already in the pipeline. Hospitality is in my DNA, and here at Flemingo we are looking at making our mark in travel catering. It’s great to be a part of the team making this happen”

 

Atul Ahuja, Group CEO of Flemingo commented: “We see a number of important aspects in developing our food and beverage expertise and rolling out exciting facilities under our MASTER RETAIL solutions for medium to small airports, especially where the F&B units naturally fit into our existing geographical locations or into other emerging markets’ strategy”.