Furla Group has revealed ‘continued evolution’ across its travel retail business with sales rising +16.2% in 2018 compared to the previous year.
The travel retail sector, comprising 293 doors (boutiques, corners, shop-in-shops, aircraft and cruise ships) across 64 countries, accounted for 7.3% of the group’s turnover in 2018.
Overall, the Group, which is backing the Travel Retail Awards for the second year in a row, has continued to grow over the past four fiscal years. Turnover reached €513m ($580.7m) in 2018, a 5.2% increase at constant exchange over 2017 (or a 2.8% increase at current exchange).
SALES BY AREA
In terms of sales by geographic area (at constant exchange), Asia Pacific leads the way with an +18.2% year-on-year increase in 2018. It now accounts for 26% of total turnover.
Sales in the US rose +13.2% and now accounts for 8% of total turnover. Japan remains the brand’s leading market, comprising 22% of total sales. Sales in Japan actually rose +3.6% compared to 2017.
The EMEA region, which represents 44% of global turnover, maintains its market position.
After several years of global expansion the Group is focused on a more selective development and on categories which complement its core business. During Milan fashion week in February, for example, Furla introduced its new sneaker collection, supported by a series of important 360° marketing activities.
Meanwhile, Furla Group paid ‘special attention’ to its direct e-commerce platform in 2018. Thanks to repeated investment, turnover rose +45.7% compared to the previous year.
It also strengthened investment across its marketing operations with particular attention to digital communication and social channels. Instagram and WeChat followers increase +64% versus 2017 and the company also maintained one of the highest engagement rates (1,59%) within the luxury fashion category.
Alberto Camerlengo, Chief Executive Officer, Furla Group said: “We are highly satisfied with these financial results, which we achieved at a challenging time for the international market.
“We’ve invested significant financial resources in managing the unrestrained growth the company has experienced over the last several years, from acquiring total control of our retail distribution network in China, Hong Kong ,Macau and Singapore, to strengthening our supply chain.
“Our single, fundamental goal has always been to guarantee continuity and excellence in all of Furla’s creations.”