Premium Belgian chocolate brand, Godiva will release a new Gold Discovery Collection of ‘extraordinary chocolate pieces’, inspired by the popular Godiva Gold assortment, into travel retail this September.

 

Godiva Gold Discovery is a 28-piece collection of ganaches, pralines, mousses and caramels, including seven ‘exceptional new recipes’ and nine ‘restyled favourites’, presented in a gold gift box embossed with the signature ‘G’ and the Lady Godiva emblem.

 

“Tied with a gold satin ribbon and decorated with a refined hangtag, the collection is the epitome of premium gifting,” adds Godiva.

 

“For the new Gold Discovery Collection, Godiva’s Chefs Chocolatier have excelled themselves once more with the creation of a delicious new Mexican origin chocolate mousse Artisan Caramel which joins the redesigned Artisan Sureau elderberry mousse and the Eclipse Fraise Litchi lychee strawberry mousse in the collection.”

 

‘ALLURING COLLECTION’

Among the pralines is a new ‘Allure Pistache’ pistachio praline and an ‘Allure Pécan’ caramelised pecan praline, which sit alongside the updated versions of the hazelnut pralines Coeur Blanc and Coeur Lait in white and milk chocolate; an Amande Marquise praline with whole roasted almond and the Volupté hazelnut praline with caramelised macadamia nuts.

 

 

“The restyled ganaches are in sumptuous flavours of passion fruit & pink pepper, Eclipse Passion, Lady Noir with white chocolate & bourbon vanilla in a dark chocolate shell, Signature Lait with intense coffee, Tourbillon 85 with dark 85% chocolate and Egérie Noir with raspberry rose which was created to celebrate the 90th anniversary last year,” adds Godiva.

 

The caramels comprise the Ecusson chocolate variety along with the new Ecusson Blond salted caramel.

 

The Godiva Gold Discovery Collection, which will pre-launch in travel retail in September, will feature in high profile promotions at three locations: T Galleria by DFS in Guam, Paris CDG airport with Lagardère and New York JFK airport with International Shoppes.

 

RECRUITING NEW CUSTOMERS

Matthew Hodges, General Manager Godiva Travel Retail, comments: “The Godiva Gold Discovery Collection takes the iconic Godiva Gold collection to a new level with some fabulous new flavours and more contemporary presentations for some established favourites.

 

“It is designed to appeal to people who seek the latest experience, the most cutting edge flavours, the most attractive gifts and indulgences.

 

“Our objective is to develop further the customer base of the most loved premium chocolate brand. We aim to refresh the image of the Godiva brand to attract new consumers, including status-conscious millennials, without alienating existing Godiva fans. To do that we have to leverage our Belgian heritage and our reputation for quality while innovating and surprising our consumers with exciting new flavours and textures.

 

“New Gold Discovery will help us to affirm our status as a brand which is aspirational, innovative and desirable while remaining relevant and accessible to today’s consumers.”

 

Discover more at the Godiva stand F33 Yellow Village at TFWA World Exhibition.