Imperial Brands to share ‘challenger mindset’ on ESG at TFWA Cannes

By Luke Barras-hill |

Imperial Brands says it will reveal more information on its ESG strategy at the forthcoming TFWA World Exhibition & Conference in Cannes (2-6 October).

The company introduced its new ESG strategy earlier this year – aligned with the United Nations’ Sustainable Development Goals – around three pillars: Healthier Futures, Positive Contribution to Society, and a Safe and Inclusive Workplace.

“At Imperial, we view sustainability as a journey whereby ‘the how’ we achieve our goals, is equally as important as the goals themselves,” said Christian Münstermann, General Manager Global Duty Free & Export and Travel Retail, Imperial Brands (pictured right).

“We are acting with a challenger mindset in our approach to ESG responsibilities. Inspired by the strong belief that a robust future of our channel can be created by focusing on making a distinctive contribution to the environment, local communities, and the wellbeing of Imperial’s people, for many more tomorrows to come.”

Its new booth at the exhibition has been fashioned from sustainable materials and is said to emit fewer emissions.

Brand stable on show


In addition, Imperial Brands will display its cross-category portfolio of brands, which includes Davidoff, Gauloises, West, Rizla, Skruf for those in the Nordics, and Lambert & Butler and Golden Virginia for British consumers.

Recent successful launches include crush ball initiatives for Davidoff Evolve, Davidoff Reach, Lambert & Butler and Richmond.

The UK-headquartered FMCG firm maintains its commitment to travel retail and states that possessing the right brands for travellers is key to the industry’s recovery, emphasised through its slogan ‘Together as One’.

“Tobacco plays a vital role in the collective recovery of duty free and travel retail,” added Münstermann. “It is one of the original categories in duty free which continues to drive footfall, leading to higher cross-category purchasing, and hence higher overall spend in markets where travel is recovering.

“We expect this trend to continue going forward, which puts tobacco at the forefront of the sector’s recovery. From cigarettes, fine cut, rolling papers, cigars, to snus and next generation products, we at Imperial Brands are here to help drive this growth with our cross-category portfolio.”

Imperial Brands can be found at Golden Village, GO6.

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