Lee Cooper Eyewear is joining the TR Consumer Forum 2025 as an Exhibition Showcase Sponsor and will also be hosting a fun prize draw.

The company will be showcasing the British-inspired eyewear collection, which combines style, sustainability and affordability, from its stand within the Coffee and Networking Lounge.

“The TR Consumer Forum has proven itself as a great place to bring travel retail brands and operators together in an intimate networking style format that is perfect for the sharing of ideas and creating exposure for new brands looking to enter the market segment,” said Rob Robertaccio, President of consulting firm ITRC, which has entered into a strategic partnership with Brandzstorm, a producer of Lee Cooper eyewear, to introduce the Lee Cooper eyewear collection to duty free and travel retail (DF&TR).

“Additionally, as a consultant working with brands looking to gain entry to this market, it is always something I recommend attending to get a global understanding and perspective of the DF&TR business.

“Most people do not understand the complexity or the many ways there are to enter it, like through cruise, airports, in-flight and downtown duty free for example.”

Brandzstorm CEO, Ujjval Saraf, had the idea to license the  Lee Cooper brand for eyewear, with the intention to expand distribution globally, including through the travel retail channel.

“As an Exhibiting Sponsor, delegates will have the opportunity to connect with us directly at our stand and see the iconic collection that we have developed for travel retail in person,” explained Robertaccio.

“Our core focus is to bring quality and value to the traveling consumer. We will offer affordable price points with RRPs under EUR8o plus a significant discount to the consumer.

“Our goal is to have an incredible value proposition and compelling margins for the operator, to go with it. Additionally, we plan to offer sustainable products and travel retail exclusives.”

The Lee Cooper eyewear features a dedicated sustainable collection, as well as exclusive travel retail designs.

Having a deep understanding of evolving consumer needs plays a key role in informing the startegy for Lee Cooper eyewear in the channel.

“It’s impossible to be successful without understanding the evolving needs and wants of the target market. Not to sound cliché, but knowledge is power,” said Robertaccio.

“While not everything will always be relevant to a specific product or category, you must have strategy and that strategy has to start with this understanding of evolving consumer needs, to be able to make the strongest offer to both operator and consumer.”

On the agenda at the TR Consumer Forum

Curated under the theme of ‘Transaction to Transformation: Addressing Travel Retail’s New Consumers’, the fifth annual edition of the TR Consumer Forum is taking place from 2-4 June in Amsterdam.

The event will deliver an eclectic mix of dynamic panel sessions and high-profile keynotes backed by powerful peer-to-peer business exchange opportunities over two-and-a-half jam-packed days.

The agenda explores critical themes such as the changing landscape of airport real estate, the power of destination-based retailing, the role of sustainability in shaping future purchasing behaviours and the social media driven consumption habits of Gen Z travellers.

These will flank in-depth regional spotlights on Asia Pacific and US travellers, alongside a clutch of new features for 2025.

Please click here to view the day one agenda and speaker insights for Monday 2 June.

Please click here to view the day two agenda and speaker insights for Tuesday 3 June.

Please click here to view the day three agenda and speaker insights for Wednesday 4 June.

We look forward to welcoming you in Amsterdam!

Visit www.TRConsumerForum.com to find out more.

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