Starboard Cruise Services has named Lisa Bauer as its new President and Chief Executive Officer, effective immediately.
Based out of Miami, Bauer is responsible for the luxury cruise retailer’s operations and that of sister company Onboard Media, both of which fall under the LVMH Moët Hennessy Louis Vuitton Group. She takes over from Beth Neumann.
Bauer possesses a long and distinguished career in the travel sector, having most recently held the position of Vice President of Onboard Experience at Delta Airlines where she was responsible for elevating onboard customer service.
Prior to that, she was Executive Vice President of Global Operations and Chief Operating Officer for International Cruise & Excursions Inc., a global travel and leisure company.
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She has also held various positions at Royal Caribbean International, including as Executive Vice President of Global Sales and Marketing; Senior Vice President, Hotel Operations; and Senior Vice President of Sales.
Throughout her career Bauer has contributed to various philanthropic causes, serving the Make-A-Wish Foundation of Southern Florida for nine years, including one year as Board Chair.
“I’m honoured to be assuming the leadership role for Starboard and Onboard Media during this innovative time in both cruise and in retail,” commented Bauer.
“Returning to the industry where I’ve spent the majority of my career and applying my focus for exceptional guest experience is a thrilling proposition. Our customers are celebrating life’s special moments and we have the chance to provide the ultimate memory of their dream vacation.
“I’m eager to reconnect with our cruise line customers and excited to meet with our global teams who delight thousands of guests every day through The Starboard Way.”
Formally announcing the appointment yesterday, Toni Belloni, Group Managing Director of LVMH Moët Hennessy Louis Vuitton added: “Lisa’s career has been rooted in the travel industry. She has a passion for driving the customer experience through innovation.
“She is an accomplished leader, who possesses an enviable record in the airline, hotel, cruise line and leisure travel industries. Her international experience will greatly benefit Starboard’s future potential.”