Shiseido-owned brand, Nars Cosmetics will initiate its Spring 2019 launches with its new Radiance Repowered campaign, promoting a range of ‘radiance-boosting’ products, which features the new limited edition Super Radiant Booster.

 

Nars Super Radiant Booster is said to contain properties which ‘amplify the skin’s natural illumination with a pearlescent glow’.

 

“With its lightweight, layerable texture, the Super Radiant Booster can be used to intensify the radiant effect of Nars’ cult-classic complexion essentials — the resilient, high-coverage Natural Radiant Longwear Foundation; fan-favourite Sheer Glow Foundation; and the bestselling, multi-purpose Radiant Creamy Concealer,” says Shiseido.

 

“The Skin Deep Palette has also been added to the range – the ultimate nude eyeshadow palette to complement all skin tones.”

 

NEW STORE DESIGN FOR TRAVEL RETAIL

The range comprises the following: Super Radiant Booster; Natural Radiant Longwear Foundation; Sheer Glow Foundation; Radiant Creamy Concealer and the Skin Deep Palette (eye shadows), pictured below.

Available from February 2019 in Travel Retail Asia Pacific and Europe, Middle East & Africa (EMEA).

 

In addition to this range, Nars announces that it will be introducing a new store design to its pre-existing units in travel retail, which (unsurprisingly) features interactive digital elements, including a Nars-exclusive virtual makeup experience.

 

To complement the new travel retail stores design, Nars will be launching new TR exclusive products including the newest edition of its #JetSetter Face Palette – the brand’s travel retail exclusive palette. This will launch in May 2019.

 

NARS: ‘FLYING IN TRAVEL RETAIL’

“Nars is absolutely flying in travel retail, particularly in Asia Pacific,” insists Jamie Ong, Brand Director (Make-up) Shiseido Travel Retail.

 

“The new retail concept will continue to attract shoppers with a bold design, interactive product testing and engaging digital features. It creates the perfect brand experience for the coming year,”

 

Shiseido Travel Retail will be showcasing the afore mentioned new products at the TFWA Cannes World Exhibition in October at Riviera Village Stand RJ5.