NPD Group (formerly Counter Intelligence Retail) has launched its Nationality Tracker that provides insight into the duty free shopping behaviours of key global travelling nationalities and how they evolve over time.

Developed by NPD Travel Retail, the quarterly updated Nationality Tracker contains information on airport activities, duty free metrics, shopper profiles including visiting and buying behaviours, traveller tendencies and digital trends such as device ownership, and mobile app, social media and wifi usage.

These are presented via a suite of interactive dashboards displaying data amassed from 22,500 interviews across 25 nationalities and a mix of charts/slicers for analysis. As an analytical decision-making tool, the tracker combines real-time data with historical trends.

‘BUSINESS-CRITICAL’ TOOL

NPD Travel Retail says this delivers ‘instant, accurate and relevant intelligence’ to address pressing business challenges, in turn allowing clients to develop global- and nationality-specific activations and promotional strategies, while supporting their sales teams.

Garry Stasiulevicuis, President, NPD Travel Retail said: “Understanding what motivates travellers to purchase is the key to driving growth. These purchase drivers do not stand still in time, nor are they unique to a single nationality.

“With the largest available coverage of key travelling nationalities and a data platform that combines real-time data with historic business intelligence, NPD’s Nationality Tracker is an essential tool for the industry to better understand these consumers.”

NPD Group provides data, industry insight and prescriptive analysis to more than 2,000 companies worldwide, helping them to improve performances across channels such as bricks and mortar and e-commerce.

Its practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches/jewellery.