Philosophy’s Amazing Grace is 20 years young
By Charlotte Turner |
In May, skincare and beauty brand Philosophy launched a limited collection for its pillar fragrance, Amazing Grace, to celebrate 20 years since the juice was first created.
Amazing Grace, known for its blend of bergamot, muguet and musk as well its ‘little pink bottle’, was first launched by the now Coty-owned Philosophy brand 20 years ago. And now to celebrate the special anniversary, the brand is showcasing the fragrance in a 20th birthday limited-edition platinum collection.
The collection comprises, Amazing Grace EDT, a multi-use oil for bath, body & hair as well as a room spray.
“Grace is the key that unlocks the best that lives inside each of us,” says Philosophy. “It’s the celebration of light, compassion, daily gratitude, faith and forgiveness.
“Grace is simply a lifetime of kindness, lending hands and thoughtful gestures. Today, tomorrow and twenty years from now, remember to live, laugh and love with grace.”
According to Philosophy, in the last twenty years, the scent has received twenty-six awards, become the #3 bestselling fragrance in the US and apparently one bottle is sold every three minutes.
“We’re truly grateful that twenty years later, through amazing grace, our vision to inspire, uplift and make women feel beautiful continues. Our limited-time collection offers layers of luxury that enhance mood and wellbeing.”
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