Porsche Design and CDFG to release new travel retail exclusive next month

By Andrew Pentol |

Porsche-Design-Travel-Retail-Exclusive

This limited edition features a new mercury silver mirror glass colour.

Porsche Design is to release a new travel retail exclusive with China Duty Free Group (CDFG) from September, based on its P’8531 eyewear range. 

Just 500 pairs of the P’8531 CDFG special edition will be exclusively available in the retailer’s downtown and airport locations including Haitang Bay, Beijing Capital International Airport, Guangzhou Baiyun International Airport and Haikou Meilan Airport.

This limited edition features a new mercury silver mirror glass colour and carries a temple print reading ‘CDFG Exclusive’. There is also an engraved serial number running from 001 to 500.

Petra Eckhardt-Koestler, Director Global Retail Eyewear, Rodenstock said: “We’re thrilled to offer the P’8531 CDFG special edition exclusively with China Duty Free Group, one of our key retail partners in the duty-free channel.”

She added: “China and the other locations where the sunglasses will be available are part of our long-term travel retail plans and we believe that an exclusive model like this can strengthen our presence in these markets. The look of this limited edition speaks for itself and we are confident this special product will prove very popular among sunglass aficionados.”

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