In another major launch for Pernod Ricard the travel retail channel sees the launch of Royal Salute The Eternal Reserve, which uses an innovative blending technique to create a whisky that will, quite literally, live forever, says PRTR.

“For this inventive take on legacy, Royal Salute selected incredibly rare and precious whiskies with an exceptionally long finish,” says PRTR. “They are then blended together and married in 88 casks to form the inaugural batch. Using a unique process called Circular Blending, we have committed to use this original blend in every subsequent batch for decades to come.”

Each time a new batch is released, half of the blend is re-casked in the Royal Salute Vault in Strathisla Distillery so that – even in two hundred years – you could, apparently, still find a little of the original liquid born in 2015.

“Thus, the original blend is forever preserved by this perpetual recirculation – creating a smooth, voluptuous whisky that justifies its original name: uisce beatha (the water of life),” adds PRTR.

The first batch of 88 Casks will be available from September 2015 and sold exclusively in Global Travel Retail, supported by a digital promotional and merchandising campaign.

Royal Salute Global Brand Director, Vadim Grigorian says: “Time is at the heart of Royal Salute – our youngest blend is 21 years old but we were born alongside a thoroughly modern monarch so we constantly blend tradition with the contemporary.

“The Eternal Reserve is inspired by artists, writers, and philosophers – all dedicated to understanding the possibility of continuity in the modern world. This superb whisky is our suggestion that eternity doesn’t mean living forever. It means timelessness – and it belongs to those who live in the present.”