Halewood Wines and Spirits has extended its Whitley Neill handcrafted dry gin range in DF&TR with the addition of two premium gin expressions – ‘zesty’ Blood Orange Gin and ‘luscious’ Raspberry Gin.

Boosted by unprecedented demand for its Rhubarb & Ginger and Quince full strength gins, the new expressions will initially launch in the UK travel retail market, confirms the brand owner.

“Travel retail is the ideal environment for consumers to experiment with new expressions in the flavoured gin market and Whitley Neill, with the fine craftsmanship behind every bottle and its reputation for innovation, is positioned perfectly to capitalise on this,” said Simon Roffe, Managing Director Global Travel Retail, Halewood Wines & Spirits.

“We welcome the latest two expressions – Whitley Neill Raspberry Gin and Whitley Neill Blood Orange Gin, and look forward to showcasing them in time in airports around the world.”

GROWING POPULARITY

Since its introduction to travel retail a couple of years ago, Whitley Neill Gin has been ‘flying off the shelves wherever it is listed’, adds Roffe. “Demand has been driven partly by its growing popularity in the UK and across Europe, and partly by the string of awards it has picked up along the way.”

The latest expressions join the brand’s current travel retail offering, which includes the Whitley Neill Handcrafted Dry Gin, WN Quince Gin, WN Rhubarb & Ginger Gin and WN Blood Orange Vodka.