Victoria’s Secret opens at Toronto

By Doug Newhouse |


Victoria’s Secret has partnered with Nuance to open a new 700sq ft beauty and accessories store in Toronto Pearson International Airport, Terminal 1 Domestic.

 

This is the latest in a series of openings by the partners, with several VS outlets opening last year in Toronto T1, Singapore, Gothenburg, Lisbon and Hamburg airports and also in Las Vegas in 2012. A new St. Petersburg airport store will also open with Nuance shortly.

 

This latest Toronto store opening took place last Friday (April 18), with the new outlet offering a wide range of VS products, including fragrances such as the FiFi Award-winning Victoria’s Secret Bombshell, just-launched collections like the new Body by Victoria and perennial favourites like the most-loved VS Fantasies. Lip glosses and body-care products are also available for travellers on the move..

 

 

INCREASING RANGE OF ACCESSORIES…

In addition, Victoria’s Secret says it is trying to add some extra glamour to business trips and weekend getaways branded cosmetic cases and multi-use fashion bags. he company said: “This season’s rose-gold pebble and VIP-worthy Saffiano genuine leather keep her on trend in any destination. Organised travellers will find plenty to adore here as well; from passport holders and phone wallets to travel adaptors and headphones….”

 

It also points to offerings of soft scarves, high-quality sunglasses and perfect panties to complement the assortment.

 

Describing the sore itself, the company added: “The modern façade and dynamic storefront boast an air of sophistication, while the interior features upscale elements like black-cherry fixtures and eye-catching focal walls.

 

“The store will also showcase both its brand identity and range of products with a gallery of iconic black and white images and a video wall that broadcasts footage of the Victoria’s Secret Angels. It gives new meaning to the words sexy, sophisticated and forever young.”

 

Adding his comment, Richard Rendek, CEO Nuance North America said: “We are delighted to partner with Victoria’s Secret in Toronto. At Nuance we strive to bring excitement to our travelling consumers and the new Victoria’s Secret store is definitively a key element of shaping a truly attractive retail offer for Toronto Pearson.”

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