Inflight expert Joe Harvey is calling for the creation of a ‘full 360-degree lifecycle partnership’ in order to mitigate against the impact of the Covid-19 crisis.

Speaking as part of the TRBusiness Adapt & Survive Skype video series, Harvey believes a model should be implemented where everybody on the supply chain is looked after and all parties work together.

He said: “If people start squeezing each other for tighter margins, or start saying they are not paying for things like advertising or listings fees, there will be no investment in the trade press, for example.

“People such as those building the stands at the exhibitions will also be forgotten.”

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