Following a similar opening at Istanbul Airport in February, which went on to more than double sales for the sunglass brand, Luxottica Travel Retail and Gebr. Heinemann have unveiled a second dedicated Ray-Ban corner at Oslo Airport.

 

The new Oslo space has a number of striking design elements to create an impactful visual identity, including a large, neon-light classic Ray-Ban logo, integrated digital media displays and effective full assortment planning, with dedicated areas for the Icon, Polarized, Tech and Lifestyle ranges.

 

Visitors to the zone will benefit from Ray-Ban’s ‘Virtual Mirror’ technology, which allows customers to ‘try-on’ different models using a digital image of their face prior to purchase, and a polarized tester, where the advantages of Ray-Ban’s Polarized lenses can be experienced.

 

“As part of the ongoing roll-out of our multi-formatting strategy we are starting to see significant traction for corner-concepts, particularly where retail space is at a premium,” says Francis Gros, Head of Global Channels, Luxottica.

 

“Our exciting projects with Gebr. Heinemann demonstrate that it is possible to deliver a great deal of innovation and a quality retail experience within these spaces, resulting in exceptional productivity and growth.”

 

Inken Callsen, Head of Global Accessories & Fashion, Gebr. Heinemann adds,“The translation of the Ray-Ban brand experience into this space is incredibly effective and adds an exciting new dimension to our sunglass offer. The eye-catching design, including the interactive and digital elements, is drawing in shoppers and enticing them to interact with the product.”