Pop star Rita Ora, top model Chrissy Teigen (pictured) and DKNY spokesmodel and DJ Hannah Bronfman all helped launch the new DKNY MYNY fragrance in a fun August parade through the streets of the Big Apple.

 

Inspired by the modern urban spirit of New York City, DKNY MYNY Eau de Parfum has spontaneous, playful and bold top notes of raspberries, galbanum and accents of pink pepper, while the heart combines freesia with roots of orris and Egyptian jasmine. The background has a rich, woody note of patchouli heart blended with vanilla absolute, creamy musks, and ambergris.

 

Thousands of New Yorkers lined up in Madison Square Park to experience the one-of-a-kind, heart-shaped pretzel, inspired by the DKNY MYNY bottle and created exclusively by Dominique Ansel, the James Beard Foundation award-winning chef and ‘Cronut’ creator. The pretzels were handed out from a custom NYC-style pretzel cart.

 

In addition to entertaining the crowds, Ora, Teigen, Bronfman joined musician Kilo Kush and a group of specially invited style bloggers to contribute their own personal NYC-centric photos to a digital mosaic ‘MYNY Heart’, which can be viewed through the brand’s website.

 

DKNY MYNY Eau de Parfum is now available from travel retail locations worldwide.