Barbara Lavernos has been appointed EVP Operations (sourcing, production, supply chain) and a member of L’Oréal’s Executive Committee as of November 1.

 

This follows her appointment as General Manager Travel Retail for L’Oréal Luxe in 2012 and than as General Manager of the Group’s Travel Retail Worldwide division last year.

 

Lavernos (46) is taking over from Jean-Philippe Blanpain and is herself being succeeded by Vincent Boinay as Managing Director of L’Oréal Travel Retail. The much-respected Boinay (47) is a familiar face to many in travel retail, having joined L’Oréal Luxe in 1992. He has also held several travel retail positions in France, but also in Japan as Vice- President of Nihon L’Oréal KK (Japan).

 

He worked in Japan from 2007 to 2011, where he repositioned the Luxury Division and accelerated its digital transformation, while initiating the development of a new modern self-assisted beauty retail concept with local partners.

 

In 2012, he took up the position of Global Retail Director of L’Oréal Luxe to drive the Worldwide Retail Excellence Program. He will also take up his new role of Managing Director L’Oréal Travel Retail on November 1.

 

VERY STRONG TRACK RECORD

Meanwhile, Lavernos also has a good track record at L’Oréal. She joined the beauty company in 1991 as a buyer at the Aulnay factory, after graduating from l’École des Hautes Etudes d’Ingénieur (HEI France).

 

She was then promoted to the position of Head of Purchasing at the Ormes factory for make-up and perfume before being appointed to head up the Rambouillet factory in 2000. In 2004, she was later appointed General Manager of Purchasing for the Group, overseeing the buying of raw materials, packaging, merchandising and promotional material, real estate and general expenses.

 

Both Lavernos and Boinay are recognised achievers at L’Oréal, as Nicolas Hieronimus, President Selective Divisions acknowledged: “Travel Retail is a key channel for winning over one billion new consumers. All of the Group’s major Brands have the opportunity to develop on this ‘sixth continent’.

 

“I particularly thank Barbara Lavernos for her involvement in the development and the modernization of this channel and for her strong relationships with client-retailers. Expert both in Luxury Brands and Travel Retail, Vincent Boinay will continue to reinforce the L’Oréal expertise in this channel and will contribute to L’Oréal Travel Retail expansion. L’Oréal has high ambition for the future of the channel.”