The Balvenie – owned by William Grant & Sons – has launched a ‘craft bar’ at Kuala Lumpur International Airport 2 (KLIA2) Departures Emporium equipped with a customised hot-stamping machine, which allows for the personalisation of travellers’ leather items.

 

This new initiative is meant to highlight the craftsmanship – five craft processes – of Balvenie whiskey, which customers learn about during the customisation.

 

Travellers who purchase a bottle of Balvenie Triple Cask Range, a travel retail exclusive, would also be able to receive a free authentic leather tag personalised with their names.

 

Commenting on the brand activity, APAC Travel Retail Director, Scott Hamilton said: “The Balvenie commitment in celebrating craftsmanship is a journey we’ve been on for many years and it all stems from the fact that our approach to crafting our whisky has changed very little in over a century.

 

“The new KLIA2 Departures Emporium presents us the optimal space to bring the idea of craft and customisation to life. At the same time, we want to reward single malt connoisseurs with customised gifts to encourage trade-up and brand loyalty. This is aligned with Malaysia Airports’ vision of bringing more experiential activity and excitement to airport shopping with KLIA2.”

 

The activity runs from 18th August to 31st August at KLIA2 Departures Emporium before shifting to KLIA2 arrivals to carry on from 1st September to 30th September.