Carolina Herrera creates 212 VIP clubland

By Caroline Sargent |

From April to mid-May, World Duty Free Group and Carolina Herrera are bringing disco balls and dance music to Barcelona Airport T1 and Madrid T4S, in celebration of the first limited edition of 212 VIP Carolina Herrera.

The customised Contentainment areas have been transformed into two exclusive venues, where passengers can discover all the 212 fragrances for men and women and enjoy a unique, New York-style clubbing atmosphere.

Inexorably linked to music and exclusivity, for the launch of new 212 VIP Club Edition brand owners Puig have collaborated with world-famous DJ, Alesso, to create ‘the perfect song for the perfect party’. The track, ‘If It Wasn’t For You,’ is not yet out on general release making Barcelona and Madrid airports the only place it can be heard.

 

In a further draw, WDFG and Carolina Herrera are inviting passengers to visit the home city of 212 VIP, New York, by entering the special competition while on the stand.

 

Club Edition for women (80ml) is described as a sensual, urban juice with hints of citrus fruit cocktail and blackcurrant sorbet, moving on to Sambac jasmine petals and a touch of white patchouli and musk.

 

The men’s version (100ml) is oozes street sex appeal with ozone ice and lime caviar, complemented by notes of wood and nutmeg. With sensual chocolate gianduja on the finish it is a fresh, vibrant and stimulating fragrance.

 

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