Hamburg-based travel retailer, Gebr Heinemann is partnering with Veuve Clicquot and Scuderia Ferrari to create a travel retail exclusive ‘lifestyle event’ at Frankfurt and Hamburg airports this July and August.

 

During the summer months, staff at Heinemann’s Duty Free Shops in Frankfurt’s A and Z terminals as well as at Hamburg Airport will be handing out exclusive gifts when customers buy Veuve Clicquot products. These include leather ‘weekend’ bags’ and matching leather gloves.

 

A selection of rare Veuve Clicquot vintages will also be on show, “creating a meaningful link with special dates from Scuderia Ferrari racing,” says Heinemann.

 

One example is the Veuve Clicquot Vintage magnum 1952: the year when the Italian team won its first Formula 1 championship.

 

“Original projects support our goal to attract new consumers and drive demand for our brands,” says Petra Nagel, Moët Hennessy Travel Retail Director Europe. “We are pleased our customer Gebr Heinemann shares this passion for excellence.

 

“Consequently they grant us with great stages in the Heinemann Duty Free Shops to showcase this fantastic partnership.”

 

The promotion also features race simulators, enabling shoppers to experience first-hand how it feels to be a Formula 1 driver on a virtual circuit. Afterwards, they have the chance to drink to their race with a glass of Champagne at the Veuve Clicquot tasting bar.

 

“In partnership with our long-standing supplier Moët Hennessy, we are proud to present this outstanding marketing campaign exclusively at Frankfurt and Hamburg airports,” says Rüdiger Stelkens, Head of Purchasing (LTC) at Gebr. Heinemann.

 

“This is a unique promotion that you won’t find anywhere else in the world – only in our shops. We look forward to inspired shoppers with this attention-grabbing campaign.”

During the promotion, customers in the Heinemann Duty Free Shops will also be invited to get involved in an online charity auction by bidding for one of the three Scuderia Ferrari Limited Editions.

 

In Germany this auction will be promoted exclusively as part of the two-month campaign in the Heinemann Duty Free Shops. The money raised will be donated to three good causes, sharing the values of Veuve Clicquot.

 

These include: WWF, the international nature and environmental conservation organisation; Amnesty International, which promotes human rights around the world, and HeForShe, a UN women’s movement dedicated to gender equality.

This campaign and auction will be further supported digitally through instore displays as well as via the Heinemann Duty Free website, the app and various newsletters.

 

Additional information can also be obtained from Heinemann’s Facebook page and will be communicated via direct mailshots to Heinemann & Me customers. Heinemann & Me members also have an exclusive opportunity to enter a prize draw and win a trip for two to visit Veuve Clicquot in the Champagne region, including accommodation at the Hôtel du Marc. Heinemann says that the highlight of the trip will be a unique Ferrari tour of the Veuve Clicquot vineyards.