Mid-market beauty house Revlon will launch its new scent, Love Is On, at the TFWA show in Cannes, described as “an important element of the brand’s strategy” to build its limited position in fragrances.

With hints of Italian lemon and Sweet Berry, the heart-shaped 50ml bottle is enveloped by a transparent deep red packaging and has been in development for some time.

Carvalho is on a mission to drive up TR sales

David Carvalho, Senior Vice-President and General Manager at Revlon, says: “The introduction of our new Love Is On fragrance to the duty free and travel retail industry is an exciting step for Revlon. This exhibition is the perfect place to launch it.”

Revlon will also showcase its new Love Series travel sets, exclusively developed for DF&TR and first shown at the TFWA Asia Pacific Exhibition in May. Love Series – Lips is a set offering two different lip looks: red and nude, with two lipsticks, two lip-gloss and two lip liners. Love Series – Face includes a compact primer, a highlighting pallete, a blush and multi-use eye-brightener. Each set comes with a free cosmetic bag.

Also being presented in Cannes is the Revlon Ultra HD Lipstick exclusive travel retail set which offers five shades of the wax-free lipsticks.

Carvalho says: “More often than not, passengers leave the beauty area within airport shops without finding what they want, and very often because they cannot afford the prestige brands. This is a great opportunity for Revlon, which is well positioned to satisfy these consumer needs by offering high quality, affordable products. .”