Delhi Duty Free unveils second Malt Festival

By Luke Barras-hill |

Delhi Duty Free

Customers spending over $110 are entered into a prize draw to win $10,000 worth of premium liquor and a home bar. Source: Facebook @DelhiDutyFree

A specially curated assortment of over 150 malts and recently launched duty free exclusives are available to travellers at Indira Gandhi International Airport under a new initiative.

 

As part of a two-month promotion, whisky enthusiasts can explore a variety of Single Malts from different regions of Scotland as part of retailer Delhi Duty Free Services’ (DDFS) second Malt Festival.

 

Brand ambassadors will be available to teach customers about the stories, craft and heritage behind each of the malts, with every transaction over $110 unlocking entry into a draw to win a premium home bar fully stocked with 25 bottles from DDFS’ Premium Liquor Collection, worth $10,000.

 

In addition, customers will be able to avail themselves of discounts on certain brands and complimentary gifts when purchasing two or more bottles from a selected range.

 

Luke Gorringe, CEO, Delhi Duty Free said: “Every year we aim to delight our customers by creating exciting experiences and activations. This year is no different. The latest edition of our popular Malt Festival not only gives our customers the opportunity to discover rare, iconic brands, but also win some great prizes.”

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

International

TR Consumer Forum: Agenda & speakers revealed

Influential speakers will unpack the most effective strategies for understanding and engaging...

Middle East

Saudia Arabia's KKIA unfurls T3 duty free expansion

King Khalid International Airport (KKIA) has unveiled the first stage of its much-vaunted duty...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend