Shiseido Travel Retail has unveiled limited edition Lunar New Year collections from its prestige beauty brands, Clé de Peau Beauté and NARS, which it will be promoting to travelling shoppers in the coming months.
Launching from January 2020, the new skincare and make-up ranges feature festive designs in red and gold, reinforcing Shiseido Travel Retail’s strategy of engaging Chinese consumers; the driver for growth in prestige beauty globally.
Clé de Peau Beauté has collaborated with London-based Icelandic artist, Kristjana Williams, to create a bespoke print for the Lunar New Year that ‘marries the brand’s signature key motif with traditional seasonal symbols including butterflies, peony flowers and cherry blossoms’, says Shiseido.
The design is showcased on the limited edition sleeves of Clé de Peau Beauté’s The Serum (100ml) – a format exclusive to travel retail – and will be available in Travel Retail Worldwide.
In addition, Clé de Peau Beauté marks the 10th anniversary of its iconic lipstick shade, Legend Red #103, with a limited edition Legend Colour Collection that offers the same colour in four different lip finishes.
TIME TO ‘INSPIRE, ENGAGE & CONNECT’
Available in Travel Retail Asia Pacific (APAC), the new range is presented in g red packaging and features Lipstick Cashmere, Radiant Liquid Rough Shine, Refined Lip Luminizer and Radiant Lip Gloss.
The NARS Chinese New Year Collection comprises an assortment of NARS ‘cult classics’, best-sellers and ‘must-have accessories that deliver sparkle and boldness during the celebratory season’.
Launching in Travel Retail APAC and Europe, Middle East & Africa (EMEA), the range is presented in glossy-red packaging etched with gold and includes Light Reflecting Setting Powder, Singapore Quad Eyeshadow, Afterglow Lip Balm in bold shades, and new collectible compact cases for the Aqua Glow Cushion and Natural Radiant Longwear Cushion Foundations.
Philippe Lesné, President and CEO, Shiseido Travel Retail comments, “The Lunar New Year is a very important occasion in Asia and beyond – it is a time for coming together, celebrating prosperity and creating joy.
“As travellers become increasingly global-minded and focused on luxury skincare and make-up, there is an opportunity for travel retailers and prestige beauty brands alike to inspire, engage and connect with passengers during this special time of the year.
“We are proud to unveil our seasonal line-ups for Clé de Peau Beauté and NARS and are confident that they will captivate discerning travellers throughout this key gifting period. We hope these collections will bring confidence and delight to retailers and consumers as we welcome the Year of the Rat.”
Asia & Pacific,
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