For one day last week, Shiseido Travel Retail offered top-tier customers of DFS Group’s ‘Loyal T’ luxury rewards programme an indulgent experience with its most premium skincare brand, Clé De Peau Beauté.

On Friday, Loyal T Prestige and Diamond members had the opportunity to experience the luminary La Crème and detoxifying Synactif by Clé De Peau Beauté at DFS’s T Galleria in Canton Road, Hong Kong.

The event builds upon a strong partnership between duty free and travel retailer DFS Group and Clé De Peau Beauté: since 2014, DFS has increased the number of Clé De Peau Beauté counters worldwide by +65%. In addition, in 2015 DFS Hong Kong International was chosen as the first airport globally to offer travellers Synactif, the brand’s premiere detoxifying skincare line.

ARTY TIME

In a two-hour session which kicked off with Champagne and hors d’oeuvres, the VIP members were introduced to Clé De Peau Beauté, followed by dedicated service from personal beauty specialists.

A highlight was a live digital painting illustrated by French modern artist, Bertrand de Miollis, who created an artwork built on his interpretation of the Clé de Peau Beauté brand, inspired by the theme ‘Radiance Becomes You’. Guests were also invited to have their digital portraits created live on-site by De Miollis.

In 2003 the painter founded Story Painting (www.storypainting.fr) which combines live painting and digital technologies to create personalised art for clients.

STR President, Philippe Lesné, says: “Bertrand de Miollis brilliantly captured the brand’s story with the unique Clé De Peau Beauté-inspired artwork. Together with our own team of personal beauty specialists sharing their knowledge of skincare techniques and treatments, I believe guests were able to indulge in the ultimate expression of Clé de Peau Beauté.”

Commenting on the digital art element, DFS Group’s Christophe Marque, Vice President Cosmetics and Fragrance, said: “The live digital portraits created by Bertrand de Miollis added a particularly engaging and experiential element, providing guests with a customised souvenir.”