The official opening of CNSC’s new store in Beijing’s Fun district took place on 22 December.

The China National Service Corporation for Chinese Personnel Working Abroad (CNSC) has vowed to create ‘a new benchmark for downtown duty free’ following the opening of its new-look post-arrivals duty free store in Beijing on 22 December 2020.

Jaime Casafranca, Minister of the Embassy of the Republic of Peru in China, city and regional officials, Sinopharm and CNSC senior management and media attended the official opening and store tour.

These included chief leaders from the Beijing District Government and Beijing Customs. Among them was Yuan Li, Secretary of Party Leadership Group and Director General of Xicheng District Business Bureau; Liu Jingzhen, Chairman of China National Pharmaceutical Group (Sinopharm Group); Shi Shengyi, Chairman of China Sinopharm International Corporation (China Sinopharm International), and Robert Lee, Chairman of CNSC.

CNSC has maintained on a number of occasions that the new store, located in the Beijing Fun district would open by the end of the year. The company also says that the Beijing Fun area is considered the new landmark of Beijing culture.

Situated south of Tiananmen Square and adjacent to the Palace Museum, National Museum of China and other famous cultural sites, the four-storey store provides various post-arrivals shopping options for Chinese travellers returning from abroad. The outlet also provides an enhanced shopping experience.

HIGH-QUALITY SERVICES FOR ALMOST 40 YEARS

Cosmetics, perfumes, fashion and accessories, sunglasses, leathergoods, food and confectionery, everyday chemicals, special arts and crafts and children’s products are among the categories available.

Jaime Casafranca, Minister of the Embassy of the Republic of Peru in China (fourth from right) city and regional officials, Sinopharm and CNSC senior management and media attended the official opening ceremony of CNSC’s revamped Beijing store on 22 December.

The CNSC Beijing store has provided the city with high-quality services for almost 40 years and been praised by consumers.

CNSC says the upgraded Beijing store focuses more on transforming the duty free shopping experience in an all-round way to better meet customers’ new consumption needs.

Cosmetics and perfumes are well represented with brands such as Sulwhasoo.

A series of in-store activities have been launched in the new Beijing outlet to improve the duty free shopping experience. The store itself attracted the attention of 300,000 people on social media platforms such as Little Red Book during the two-week trial period. Strong social media engagement has driven strong traffic to the store with around 100,000 people visiting so far.

The reopening of the Beijing downtown duty free store consolidates CNSC’s growing presence in the ‘Great Northern Region’ in locations such as Tianjin, Dalian, Harbin, Qingdao and Zhengzhou.

Confectionery is part of a strong product offer in the new CNSC store.

It also caps a busy recent period for the company, which secured departure duty free contracts in Nanjing Lukou, Nanchang Changbei, Quanzhou Jinjiang and Guiyang Longdongbao International Airports.

As reported, CNSC is also waiting to open its new Hainan duty free complex once approval of its offshore duty free licence is granted.