DFS launches highly personalised Beauty Collective concept in Hong Kong

By Kristiane Sherry |

DFS T Galleria Beauty Collective lead

DFS has rolled out its new Beauty Collective concept at its T Galleria Beauty by DFS store at Hong Kong’s Causeway Bay.

Retailer DFS Group has rolled out its new Beauty Collective concept to shoppers at the revamped T  Galleria Beauty by DFS, Hong Kong, Causeway Bay at Hysan Place, offering coveted brands and personalised services.

Featuring 24 brands, Beauty Collective spans lifestyle, skincare, haircare and technology pillars. 

New bespoke, interactive and personalised consultations within the concept include skin and hair analysis, regiment consultations and in-store beauty trials. 

In addition, the retailer has added a new fragrance line-up to its T Galleria Beauty by DFS at Canton Road. 

Featuring more than 40 luxury and artisanal brands, the experience offers a “one-stop” fragrance shopping experience. 

Beauty Collective at T  Galleria Beauty by DFS

The Beauty Collective concept’s 24 brands have been curated to offer products not yet widely available in Hong Kong.

Amael Blain Global Senior Vice President Beauty at DFS Group

DFS Group’s Amael Blain described the Beauty Collective as an ‘exciting moment’ in the company’s journey.

Aman Essentials, Argentum, Axxzia, Bachca, Barneys New York, Bioeffect, Borghese, Cellcosmet, Christophe Robin, Davines, Eve Lom, Farmacy, Fekkai, Gemo, Hair Rituel by Sisley, Lazartigue, Leonor Greyl, Malin+Goetz, OMG, Perricone MD, Phyto, Roll On Jade, Supergoop! and Ulike are all available now, with more to follow. 

Hair Rituel by Sisley is celebrating the launch by offering hair and scalp analysis, with complimentary testers available post-consultation. 

Meanwhile Cellcosmet is offering a free bottle of 200ml Gentle Cream Cleanser and complimentary hand massage with a HK$900/US$115.

DFS has also brought award-winning café Elephant Grounds into the store, offering signature beverages and Asian cuisine in a relaxed environment.

“At DFS, innovation is at the heart of how  we stay devoted to delivering luxury without boundaries,” said Amael Blain, Global Senior Vice President, Beauty at DFS Group.

“With the launch of our Beauty Collective concept, we are able to offer a unique customer experience and a wide choice of brands that can only be found at DFS. 

“It is an exciting moment in our journey as we continue redefining the shopping experience for our beauty customers.”  

Fragrance focus at Canton Road

At its T Galleria Beauty by DFS, Canton Road location, the new fragrance offering includes Acqua di Parma, Maison Francis Kurkdjian, Maison Margiela, Penhaligon’s, Santa Maria Novella and Trudon.

New arrival offers include gifts with purchase on selected brands, while stocks last. Customers can also enjoy a complimentary 15-minute fragrance experience valued at HK$200/US$25 with a HK$2,000/US$225 spend. 

DFS Group ‘returned to profitability’ in the first half of 2023 following pandemic-related declines. It is part of parent LVMH’s Selected Retailing division, which posted 26% gains over the period.

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