Heinemann Duty Free Malaysia has officially launched its redeveloped stores at Kuala Lumpur International Airport Terminal 2. The launch event – attended by executives from Malaysia Airports and selected brand partners – included a tour and interactive presentations to showcase the location’s new assortment of fragrance, skincare, makeup, watches, jewellery and confectionery.
As part of the redevelopment, Heinemann has created a new shop concept, opening up the floor plan for improved visibility across the store. Brands featured include Kérastase, Vichy, La Roche Posay, Helena Rubinstein, Maison Margiela, La Prairie, Acqua di Parma, Fresh and Le Labo – all making their travel retail debut in Malaysia, in partnership with Heinemann.
A new retail vision
“We are excited to offer the newly redeveloped stores at KLIA Terminal 2 departures to passengers, and extremely proud to finally bring the Heinemann retail brand to one of our key regional markets,” commented Johannes Sammann, Chief Operating Officer of Heinemann Asia Pacific. “With the influx of people travelling now, we are confident that we are well positioned to welcome back shoppers to our brand new stores.”
Malaysia Airports recorded 3.7 million international passengers in March 2023, an increase of +10% compared with February 2023. Year-to-date total passenger movements as of March 2023 was 18.7 million, an increase of +125% from 8.3 million passengers during the same period in 2022.
The new airport store design is guided by Heinemann’s vision of Malaysia as a proud, dynamic and innovative nation. The overall material palette features natural beige stone, complemented by softer textures. Subtle touches of traditional batik prints throughout the store aim to inject a local sense of place.
Along with the Heinemann Duty Free retail brand, Heinemann has also launched its web shop and click-and-collect service for passengers at KLIA T2, providing a more convenient way to shop, in line with its ambition to turn travel time into valuable time.
As part of its contract renewal and store redevelopment, Heinemann has also taken over gate retail space at the location, bringing its total footprint at KLIA T2 to 1,686sq m.