Imperial Brands puts the focus on Davidoff as Asia recovery continues

By Trbeditor |

Asia Pacific is a key region for duty free and domestic sales of Davidoff cigarettes.

Imperial Brands has described the 2023 TFWA Asia Pacific Exhibition & Conference as a landmark opportunity to reunite stakeholders and share plans and progress, as the regional recovery continues apace.

In line with the brand’s popularity in the region, both domestically and in duty free, the company will showcase its new Davidoff cigarette lines, Davidoff Reach and Davidoff Evolve, to its business partners at the show (Basement 2 C38GO 6).

It will also present other flagship international brands such as Gauloises, West and Rizla to customers, alongside locally trusted brands, such as Lambert & Butler, Drum and Golden Virginia.

READ MORE: Imperial Brands’ ‘spin and win’ game at MEADFA spotlights sustainable agenda

Cross-category tobacco brands

Imperial Brands Global Duty Free & Export Regional Manager for Region East, Vangelis Nikolopoulos. commented: “We are very happy to be back in Singapore this year. Tobacco continues to drive footfall in duty free and travel retail, and this is as true in Asia as elsewhere.

“Davidoff is one of our most recognisable global names in tobacco, with a heritage closely tied to its founder Zino Davidoff. This premium cigarette brand is one of the most popular choices among globetrotting adult smokers and remains critical to our Asia Pacific business.”

Imperial Brands will present a combination of well-known international and locally trusted brands at this year’s Singapore show.

Nikolopoulos added: “Imperial remains fully dedicated to the Asia Pacific duty free and travel retail sector, with a portfolio designed to address both global and regional consumer needs, whilst also meeting developing tobacco trends.”

Imperial Brands Global Duty Free & Export Head of Corporate and Legal Affairs, Tobias Baude, noted: “Tobacco remains one of the top categories in global duty free as it continues to drive footfall, leading to higher cross-category purchasing, and higher overall spend in markets where travel is recovering.

“We firmly believe that tobacco has a strategic role to play in the collective future of travel retail and duty free, and we are committed to actively drive forward this future together with our business partners.”

He concluded: “At Imperial Brands, we focus on our strong collaboration to deliver a successful outcome. We are convinced that we can only build a better and brighter future for travel retail and duty free, as well as our consumers, by working together with our industry partners.”

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