Moët Hennessy Global Travel Retail has inaugurated its first airport flagship store in the new Duty Zero by CDF shop at Hong Kong International Airport (HKIA).

The new boutique provides travellers with an exclusive selection of products and immersive cognac experiences. It takes inspiration from Château de Bagnolet, a historic French castle acquired by Auguste and Irene Hennessy in 1841.

This first-of-a kind boutique is exclusively designed for HKIA by Malherbe, a French design company well-known for its creativity, with the perfect combination of shopping and experiential area, according to the company.

It will offer travellers a full range of Hennessy cognac, along with limited editions and exclusive products, such as Hennessy VSOP 200^th, Hennessy XO designed by Marc Newson and Hennessy XXO Hors d’Âge.

HENNESSY RARITIES

The boutique will also provide an offering of Hennessy rarities (Hennessy XO Mathusalem 6L and Edition Particulière) and the product offer will be updated every two months. Staff will encourage guests to touch, feel and sense the French savoir-faire.

To prolong the tasting experience, travellers will be invited into an immersive VIP room for an initiation of Hennessy Paradis Imperial and to discover the secrets behind Hennessy.

On opening the door, guests will enter the Château de Bagnolet to discover three chapters. These are Hennessy Saga, Hennessy Savoir-Faire and Hennessy Paradis Imperial. Interactive technologies will bring to life the original House of Hennessy in HKIA.

Laurent Boidevezi, President of Moët Hennessy Global Travel Retail commented: “Due to the strong demand in the Asia market in recent years, as well as consumer desire to further explore cognac culture, we have been developing interactive and educational approaches to engage with global travellers in Hong Kong International Airport which experiences a large volume of traffic.

“This makes it the ideal location for this prestigious installation. We are also delighted to be working with Airport Authority Hong Kong and CDF-Lagardère to bring our first-of-a-kind boutique to life in this way. It will definitely strengthen our trinity partnership.”

SIGNIFICANT COLLABORATION

China Duty Free Group President Charles Chen added: “We treasure the collaboration with our precious partner Hennessy. We share the same passion for excellence and creation, the best positioned alliance with the only objective to offer an exceptional duty-free shopping experience to travellers at Hong Kong International Airport.”

Dag Rasmussen, Chairman & CEO, Lagardère Travel Retail said: “Our joint-venture, CDF-Lagardère, wanted to give travellers at HKIA something that was truly original and exciting. This exceptional House of Hennessy store achieves that. It is more than a boutique. We have created a fully immersive cognac experience for passengers.”