Neuhaus has launched its first praline and coffee food pairing ritual in Asia in an exclusive Travel Retail partnership with Gebr. Heinemann.

The pairing is solely available in selected Sweet Dreams by Heinemann shops at Hong Kong International Airport.

The Neuhaus Coffee & Pralines Collection showcases six pralines and two types of coffee from Brazil and Colombia.

Neuhaus’ master chocolatiers have created two sets of pralines to be paired with coffee. Each set comprises three pralines created to match with a single origin coffee from either Columbia or Brazil.

DELICATE TO INTENSE

The three pralines are eaten one after the other in a specific order building from delicate to intense together with coffee from the same region.

Available in two versions, The Coffee & Pralines Collection contains 36 pralines and two 100-g packets of Brazil and Colombia single origin coffees — enough for 12 coffee and praline rituals.

The Origin Box contains 24 pralines. Both presentations boxes are simple with a luxurious finish. They both contain a leaflet that provides full details of the production process and ideal coffee ritual.

Alexandra Bevernage, Global Travel Retail Director Neuhaus Chocolates said: “This first and exclusive launch in Asia of our unique Coffee Pairing collection underscores the importance of the region to Neuhaus.

NATURAL FIT

“Heinemann is one of the most forward-looking companies in the region, making the collaboration with Neuhaus, who invented the Belgian praline, a natural fit. We are developing more exciting projects and will continue to work on building strong offerings in Asia so as to continue leading the premium chocolate category.”

Johannes Sammann, COO Heinemann Asia Pacific added: “We are very excited to partner with Neuhaus for this exclusive launch in Asia. The unique coffee pairing collection from Neuhaus is definitely the first of its kind and its launch in Asia through our Sweet Dreams by Heinemann stores at Hong Kong International Airport underscores how important Hong King is for the confectionery category.

“As we continue to grow this category in Hong Kong, we will be bringing many more of such exclusive launches.”