Shilla Duty Free and Jo Malone London launch global exclusive travel trio set

By Andrew Pentol |

Jo-Malone-London-travel-set

The Jo Malone London Luscious and Fruity Travel Trio Set features three fragrances.

The Shilla Duty Free (Shilla) has launched the global exclusive Jo Malone London Luscious and Fruity Travel Trio Set.

The collection, which retails at (S$90.50) features three fragrances — Wild Bluebell (30ml), English Pear and Freesia (9ml) and Blackberry & Bay (9ml). It is available at Shilla stores in South Korea (including online duty free) Singapore (including iShop Changi) and Hong Kong while stocks last.

According to Shilla, the Wild Bluebell Cologne is blended with lily of the valley, eglantine, and luminous persimmon, while the English Pear and Freesia Cologne has a mellow aroma.

UNISEX APPEAL

Inspired by childhood memories of picking blackberries, the Blackberry & Bay cologne appeals to both genders and provides ‘an enlivening spritz’ for everyday use.

Young Hoon Kim, Executive Vice President, The Shilla Duty Free said: “The Shilla Duty Free is excited to launch this Shilla global exclusive set with Jo Malone London. Jo Malone London speaks to the modern sophisticated customers who appreciate the finer things in life and we believe our discerning customers will be enchanted with this collection.

“We hope these timeless scents will evoke memories of our customers’ travels as they bring along the set with them.”

 

 

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

International

TR Consumer Forum: Agenda & speakers revealed

Influential speakers will unpack the most effective strategies for understanding and engaging...

Middle East

Saudia Arabia's KKIA unfurls T3 duty free expansion

King Khalid International Airport (KKIA) has unveiled the first stage of its much-vaunted duty...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend