Shilla declares ‘Holidays are Beautiful’ with Changi Airport activities

By Kristiane Sherry |

Drunk Elephant is a brand spotlight in Shilla's Holidays are Beautiful campaign

Drunk Elephant is a brand spotlight in Shilla’s Holidays are Beautiful campaign.

The Shilla Duty Free is hosting its seasonal ‘Holidays are Beautiful’ campaign at Changi Airport, with a range of activities and promotions running until 31 December. 

Activations and offers span the skincare, fragrance, makeup, and haircare categories, with the aim of entertaining passengers while they shop for gifts.

A sure-win gashapon machine offers shoppers the chance to pick up a voucher for brands including Drunk Elephant, Calvin Klein, Marc Jacobs, Miu Miu, Hugo Boss, and Tiffany & Co. The grand prize is a SGD888/USD662 gift certificate.

Shoppers win a spin on the machine with a spend of at least SGD250/USD186 in a single transaction. 

Drunk Elephant shoppers can take advantage of of additional prizes from the beauty brand’s interactive machine at its Terminal 1 location. 

In addition, travellers paying for their purchases with Alipay have bonus chances to win. 

Holidays are Beautiful: Shilla live engravings

Shilla is also offering personalised engraving at weekends across an array of gifts purchased with the retailer, from perfume bottles to lipstick cases. 

Makeup demonstrations from Gucci and Burberry engage travellers though makeovers, while Drunk Elephant is offering complementary skincare consultations. 

Holidays are Beautiful features engraving opportunities and a machine.

Holidays are Beautiful features engraving opportunities and a gashapon machine.

Travellers shopping on and collecting their purchases either on departure or arrival get an additional gift with purchase on SGD300/USD224 spend. 

In addition, passengers can take SGD10/USD7.45 off an order with the promo code ISCXSHILLA10.

“As the holiday season arrives, The Shilla Duty Free is excited and ready to welcome travellers to our stores,” said Jeff Lee, Managing Director of The Shilla Duty Free (Singapore).

Shilla's Holidays are Beautiful branding

Shilla’s Holidays are Beautiful branding.

“With wonderful prizes and products planned, we know travellers will be delighted to get rewarded for shopping at Shilla as they depart from Changi. 

He added: “Not forgetting to join in the fun of the interactive gashapon machines and exclusive festive weekend activities.”

Last month, Shilla announced that Indonesia’s Batam Airport was to become its fourth overseas destination after signing a strategic partnership agreement with Incheon International Airport Corporation.


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