The Shilla Duty Free will hold a special pop-up occasion with Clinique this month at the travel retailer’s Seoul downtown store.

Billed as a ‘first-of-its-kind’ in travel, the customer-invite event will take place on 11 June from 11:00am to 20:00pm at the rooftop garden and is open to visitors all day.

Shilla Duty Free is hosting the event in response to the popularity of Clinique iD Duo, a Shilla-exclusive set since February, as it seeks toamplify its perfumes & cosmetics presence with beauty giant Estée Lauder and other brands.

CELEBRITY APPEARANCE

Korean singer Chung Ha, an honorary ambassador for Clinique, will pay a visit as part of a *beauty talk show with more than 80 influencers including YouTube vloggers, bloggers, Chinese Wang Hongs (influencers), Shilla Tipping creators and Shilla Duty Free VIPs.

Influencers will be encouraged to share their impressions of the event on social media channels throughout the day.

The pop-up event will take place at The Shilla Duty Free’s downtown Seoul store on 11 June.

A commemorative photo wall, lucky draw, Clinique iD and souvenir experiences will also be featured. Additionally, visitors can indulge in skin analysis, VR gaming and flower pot making with empty bottles, among other activities.

“Thanks to the advantage of running duty free shops for cosmetics and perfumes at Asia’s top three airports and the growing popularity of Shilla Tipping, we are receiving an increasing number of partnership requests from beauty brands,” said a Shilla Duty Free spokesperson.

The travel retailer says it plans to strengthen its collaborations with The Estée Lauder Companies’ range of brands, such as Clinique, La Mer and Jo Malone, and others moving forward.

In celebration of the event, Shilla Duty Free is offering the Clinique iD Duo Set and Chung Ha set at a 30% discount.

*Open to invitees only who participated in events via The Shilla Duty Free’s official Instagram account or via its Shilla Tipping blog.