The power of incorporating antioxidant serums into travellers’ daily skincare routines was highlighted at a recent event hosted by SkinCeuticals Travel Retail Asia Pacific in Haitang Bay, Hainan.
In a tie-up with China Duty Free Free Group (CDFG), the Champion’s Antioxidant Standard event held on 26 April gathered Beijing 2022 Winter Olympics snowboarding champion and SkinCeuticals Brand Ambassador Su YiMing, Dr Liu HongMei, Director of Cosmetology Committee of China Anti-aging Promoting Association and top tier influencer of China dermaskincare Luo WangYu.
Su YiMing shared his views on why antioxidant serum is important for his skin with it being exposed to extreme weather conditions and heavy sunlight during training.
He then joined Luo WangYu for an experiment onstage to explain how SkinCeutical’s best-selling serum C E Ferulic helps with the antioxidation process.
Meanwhile, Dr Liu talked about the ‘gold standard’ of antioxidant serums and how can consumers can opt for an antioxidant serum best suitable for their skin.
A.G.E. Interrupter Lab
SkinCeuticals antioxidant serums are powered by more than 30 years of antioxidant research and based on Dr. Pinnell’s ‘The Duke Parameters’, which is said to be effective in supplying Vitamin C to the skin.
Pairing with the event, SkinCeuticals has launched the A.G.E. Interrupter Lab at CDFG Haitang Bay with a lab pop-up at the location running from 1 – 29 May in partnership with CDFG.
With the launch of A.G.E. interrupter, SkinCeuticals builds on its premium anti-aging portfolio. The sku is formulated with a 30% concentration of ProXylane, 4% blueberry extract, and 0.2% phytosphingosine, to produce a high-concentration anti-wrinkle cream that claims to improve visible signs of aging caused by advanced glycation end products (A.G.E.).
The lab pop-up showcases SkinCeuticals credentials in offering advanced anti-aging solutions backed by science while debuting the brand’s latest beauty tech innovation ‘Advanced Skinscope’, an AI-driven diagnostic tool offering a complete skin diagnosis and customised routine recommendations.
Guests to the lab are guided on a journey to explore the medical science behind A.G.E. interrupter, beginning with an immersive LED tunnel before entering the A.G.E. Hero experience zone to discover product trials and explore ingredients, science, efficacy and clinical studies via QR codes.
Visitors are invited to experience a personalised skin consultation featuring the brand’s Advanced Skinscope, which is developed by CSKIN and L’Oreal China and equipped with HD cameras for 270-degree full-facing scanning, five different light rays to reveal underlying skin damage, and algorithm and AI scoring to generate a detailed diagnostic report.
The immersive experience ends with product regimen recommendations and directs consumers to a vending machine to redeem a small gift to wrap up their lab journey.
“China Duty Free Group is honoured to partner with SkinCeuticals Travel Retail Asia Pacific for the launch of A.G.E. Interrupter Lab and the Champion’s Antioxidant Standard event bringing its unique medical professional brand experience to the Chinese Travellers,” commented China Duty Free Group General Manager of Perfumes and Cosmetics Department, Central Merchandising Division Grace Wang.
Fran Law, General Manager of L’Oréal Dermatological Beauty and Professional Products Divisions at L’Oréal Travel Retail Asia Pacific added: “We are delighted to partner with China Duty Free Group on the grand launch of A.G.E. Interrupter Lab and Advanced Skinscope, bringing clinical-grade skincare and industry leading service to the Chinese travellers.”
Asia & Pacific,
Asia & Pacific,