Swedish vodka brand Absolut has unveiled an “impactful”, permanent sustainability installation at Stockholm Arlanda Airport, the result of a partnership between Pernod Ricard Global Travel Retail (PRGTR) and Avolta.
The space reflects the brand’s 500-year long heritage, and is said to blend innovation with tradition to engage travellers.
Located in Terminal 5 Departures, the installation’s modular space features an interactive LCD screen that details sustainability activities.
There is also a focus on community initiatives such as the Absolut Ally and Safe Spaces programmes, designed to make bars safer for LGBTQIA+ people.
Designed to be adaptable, the space had accommodate a range of events, including product launches.
The installation has been made using PRGTR’s LCA tool and sustainable materials. As a result, it has reduced carbon emissions by an estimated 25% compared to pre-LCA business-as-usual.
In addition, permanent furniture has been created from 66% responsibly sourced materials, including FSC-certified timber
“We are thrilled to partner with Avolta to unveil the Absolut Experience in Stockholm, a unique installation which reflects our commitment to both sustainability and quality,” said Antonio Duva, EMEA General Manager Travel Retail EMEA, Pacific and Global at Pernod Ricard.
“We’re eager to welcome travellers to the new space and encourage them to learn more about the brand’s story as it continues to evolve, sustainably.”
David de Miguel, Global Head of Liquor at Avolta, added: “Very pleased to unveil this fusion of future and heritage; we proudly present this iconic installation in partnership with Absolut Vodka that resonates ‘sense of place’ for our Stockholm store.
“We thank our valued partners at Pernod Ricard for joining us here in our commitment to make travellers happier, and look forward to welcoming passengers to visit the space for themselves.”
Earlier this month, Pernod Ricard Global Travel Retail introduced two prestige, limited-edition cognacs from Maison Martell – L’Or de Jean Martell Réserve du Château Chanteloup and L’Or de Jean Martell Assemblage du Dragon.