Aelia scoops Guerlain global exclusive at NCE

By Kevin Rozario |

Aelia NCE GuerlainAelia Duty Free [part of Lagardère Travel Retail] has the worldwide exclusive preview of Guerlain’s new fragrance launch, Rosa Pop, at Nice Airport from 1 January to 31 March.

The fresh fragrance from the Aqua Allegoria collection is being presented in what LTR describes as “an immersive and digital space” called La Scene at its DF&TR store in Terminal 1. Brand ambassadors also have exclusive offers for travellers which LTR says can only be found at its Aelia Duty Free and Buy Paris Duty Free stores.

T1’s ‘contentainment’ space includes a high resolution LED screen which allows Aelia to  showcase a video and enable customers to discover the new scent and the Aqua Allegoria collection.

Guerlain [an LVMH brand] says that Rosa Pop is a fruity floral fragrance mixing peony with a red berry note. It comes in a bottle entirely adorned in a pale pink lacquer.

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