Guylian tempts shoppers with Pick & Mix concept at Brussels Airport

By Kristiane Sherry |

Guylian pick and mix

Guylian has unveiled a Pick & Mix concept at Brussels Airport at Lagardère Travel Retail Belgium’s The Candy Shop. 

Belgian chocolate brand Guylian has installed a Pick & Mix installation at The Candy Shop in Brussels Airport.

Located pre-security, both travellers and non-travellers can take advantage of the offering, which features Guylian’s chocolate seahorses. 

Guylian’s Seahorses, also known as Temptations, are available in six different flavours to appeal to a broad audience. 

Flavour variants include Hazelnut Praline, Milk Truffle, Coffee, Caramel, Dark Praline, and Crispy Biscuit. 

Individually wrapped, the seahorses are designed to be both an on-the-go treat, and an ideal gift for a loved one. 

The Candy Shop at Brussels Airport, operated by Lagardère Travel Retail Belgium, is said to be the world’s largest chocolate shop.

“Guylian is well represented in travel retail and exports its products to more than 120 countries,” said Sven Adriaenssens, Guylian’s Senior Channel Manager for Travel Retail & Duty Free.

“The introduction of the Pick & Mix installation at  Lagardère Travel Retail Belgium strengthens our presence in travel retail. 

“We are delighted to offer travellers and non-travellers a unique and personalised Guylian experience.” 

Davy Oddery, Business Unit Manager at Lagardère Travel Retail Belgium, added: “We are incredibly excited about this exclusive display at The Candy Shop, as it marks our longstanding partnership with Guylian and our shared ambition to inspire travellers during their journey.”

Back in 2022, Guylian refreshed its duty free range with a brand new look and feel, at the same time as unveiling its Master’s Selection.

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