Lagardère Travel Retail has extended contracts and won tenders at Frankfurt Airport (FRA).

Current agreements include around 20 shops and in addition, Lagardère will modernise more than 15 outlets by 2020 as part of a large-scale investment programme. In total, the retailer operates 30 shops at FRA where it has a strong partnership with airport operator Fraport.

Jan-Dieter Schaap, Senior Vice President Retail, Fraport said: “With Lagardère Travel Retail, we have been working together for many years in a very successful and trusting way. We are very pleased to extend our cooperation with one of our most important retail partners.

“We are very much looking forward to the realisation of the new concepts and their optimisation for our joint customers.”

NEW BRAND CONCEPTS

Refurbishment will take place incorporating the latest Relay and Hub Convenience shop designs. Brand concepts such as Trib’s and Trip Advisor will also be introduced at FRA for the first time. The Trib’s hybrid concept combines fresh food, drinks (for consumption on the premises and to go), convenience foods, press, books and travel essentials.

The new Trip Advisor store concept, which is currently only available in China and the USA, will offer a convenient one-stop-shopping opportunity with newspapers, magazines, books, souvenirs, travel essentials, food and beverages.

Lagardère Travel Retail will focus stronger on convenience and fresh food offerings, in accordance with customer needs. At Frankfurt, for example, the foodservice operator will relaunch Fräulein Fröhlich, a proprietary food-to-go-brand, with a refreshed look and expanded product range. Recipes with ingredients such as lye pastry, avocado and hummus will also be introduced, alongside a range of classics.

New digital technologies will also be implemented by Lagardère to analyse sales data and optimise its offer for each location. Sales staff have digital tablets at their disposal which enables them to provide product information in different languages.

Thomas Wiesel, Lagardère Travel Retail, CEO commented: “The most important feature in our shops are our well-trained, motivated colleagues, who offer customers a great shopping experience in terms of service, advice and atmosphere.

“Additionally, the company has invested in a comprehensive training and qualification programme for the whole Frankfurt airport service team, which, in partnership with Fraport, will offer a long-term, future-proof job perspective to their employees.”