Tallink promotes web-shops during crisis as route suspensions confirmed

By Andrew Pentol |

Silja-Europa-19

Tallink Grupp has suspended a number of routes to help contain the deadly coronavirus.

AS Tallink Grupp is urging customers to purchase items using the company’s web-shop amid the turbulent times caused by Covid-19.

Those using the web-shops, which are operating in Estonia, Finland, Sweden and Latvia can receive special offers from various brands across categories including make-up, fragrances, haircare, skincare, confectionery and fashion. All products can be returned for free within 14 days.

Currently, routes between Riga and Stockholm, Tallinn and Stockholm and Tallinn and Helsinki are suspended, effective today (16 March), yesterday (15 March) and tomorrow (17 March) respectively.

The suspension of the Tallinn-Helsinki route coincides with the new border control measures set to be adopted by the Estonian government tomorrow (17 March 2020). Under the new measures, only Estonians or resident permit holders will be allowed into the country, which has been declared a state of emergency.

E-SHOPPING FOCUS

Katri Link, Corporate Communications Director, Tallink Grupp told TRBusiness: “What we are really kind of focusing on now is our e-shopping platform which is operating in all our markets, which are Estonia, Finland, Sweden and Latvia.

“Our logistics centre is in operation and people can use our web-shop as normal. This is what we are promoting as much as possible.”

Tallink web-shop image

Tallink web-shops are operational for customers living in Estonia (pictured), Finland, Sweden and Latvia.

Link also reveals the company is working with the Estonian government, which is focusing on the implementation of economic measures to support businesses during the crisis. In addition, Tallink Grupp is collaborating with Finnair to keep people and goods moving

“The government is talking to us and we are talking to them in terms of measures which must be put in place immediately. This is also with a view to ensuring these government support measures stay in place for at least a month once the state of emergency ends.”

She concluded: “We are monitoring the situation daily, but the problem is we do not know how long it will last. Cutting off maritime transportation completely is not the answer. The travel sector needs to do whatever it can to limit impact and minimise damage, but it is difficult and challenging.”

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