Lacoste opened a new boutique, located in the Terminal 3 of Delhi’s Indira Gandhi International Airport, in early April.

 

This 1,076sq ft travel retail store aims to offer a ‘premium shopping experience’ to both local and international travellers, says Lacoste.

 

“Travel retail, often referred to as the ‘6th continent’, offers a unique opportunity to connect with consumers and highlight the brand all over the world,” says the brand.

 

“Lacoste is today one of the strongest players in the travel retail industry with more than 170 boutiques worldwide. Lacoste reinforces the consumer experience, enhancing channel specific product offering and visual merchandising.”

 

Looking to the future, Lacoste says it aims to continue strengthening or expanding in new geographical areas, developing new channels (on-line duty free and cruises) and new ways of connecting with consumers before, during and after their trips.