Mumbai Duty Free campaign offers a ‘value packed shopping experience’

By Faye Bartle |

Mumbai Duty Free is Now Free, 2022/23.

MDFIF is running until 24 March, 2023.

Mumbai Duty Free is once again offering consumers ‘exciting’ offers on a range of premium brands with the return of its flagship ‘Mumbai Duty Free is Now Free’ (MDFIF) campaign.

Running until 24 March 2023, the campaign offers a ‘value packed shopping experience’ on minimum spends, with three ways to join in the fun.

Customers shopping at the Arrivals Store receive a MDFIF gift voucher card when spending INR 7,000 (around US$85) and above, while those shopping at the Departures Store qualify for a gift voucher when spending a minimum of INR 6,000 (around US$73) and over.

Those who pre-order through the Mumbai Duty Free official website also stand a chance to win a MDFIF gift voucher.

Each of the vouchers adds up to a total offer of more than INR 30,000 (US$ 360) and can be redeemed across 10 of the retailer’s exclusive premium brands, as follows: Myntra, Yatra, Tata Cliq Luxury, Saltt, Oleander Farms, Cococafe, Blade, Ixigo, Advanced Hair Studio, Eazy Diner and BQ Prime.

“Travel is back to normal, and peak travel period is just around the corner, what better way to add fun to the holiday period experience for our shoppers by providing amazing brand propositions by premium and luxe brands in the Indian Market, which are unique and exquisite,” said Amit Butani, Vice President of Marketing and Strategic Partnerships.

Mumbai Duty Free is Now Free, 2022/23.

Customer can shop and receive ‘great value’ back from partner brands, thanks to the Mumbai Duty Free is Now Free campaign.

This year, the process has been made easier thanks to the vouchers being available digitally, too.

Consumers can simply scan their Mumbai Duty Free gift voucher card (for vouchers worth more than INR 30,000/$US 360), fill in the basic details required, and it’ll be emailed to them in an instant.

The campaign is proving to be a hit, with customers already redeeming their vouchers for the qualifying brands through the retailer.

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