Ajay Devgn (left) visited Mumbai Airport on 23 March.

Earlier this month, Mumbai Duty Free welcomed Bollywood superstar Ajay Devgn, ahead of the release of his highly-anticipated new movie ‘Bholaa’.

The actor visited Mumbai Duty Free’s store at Chhatrapati Shivaji Maharaj International Airport on 23 March.

As part of this exclusive collaboration, travellers had the opportunity to meet with Devgn, pose for selfies, and win exclusive ‘Bholaa’ merchandise and movie tickets.

Mumbai Duty Free Vice President of Marketing and Strategic Partnerships Amit Butani commented: “At Mumbai Duty Free, we’re always looking for ways to enhance the shopping experience for our customers.

“The upcoming film ‘Bholaa’ is the perfect fit for our brand, as it brings together travel, lifestyle, and entertainment in a way that our customers can relate to.”

The Mumbai Duty Free x Bholaa campaign brought a touch of entertainment to the airport shopping experience.

He continued: “This marketing initiative is a testament to our commitment to providing credible, exciting opportunities for our customers. We’re thrilled to bring this film to life through our stores and look forward to seeing the impact it has on our customers.”