Mumbai Duty Free has opened the first Lego shop in the Indian sub-continent at its main departure store within Mumbai International Airport’s Departure terminal.

 

The brand plans to expand its presence to multiple airports in India, off the back of the successful partnership and opening, according to MDF.

 

Lego will offer 300 skus with a special launch promotion unlocked with a minimum spend of INR 3000.

 

“This shop-in-shop will offer premium retail experience to the traveller whether it is families with children or even adults who are looking for a treat,” said MDF.

 

FOR CHILDREN AND ADULTS

“The shop boasts of a broad range of products from Lego Duplo for pre-school children, to the reality based play themes Lego City and Lego Friends to the sophisticated Lego Technic vehicles and everything in between,” revealed MDF.

Mr. PK Thimmayya, CEO at Mumbai Duty Free said: “Identifying a great opportunity in toys & experiences category, partnering with the iconic Lego brand was a natural progression for us and we are extremely excited about this launch.

 

“I am sure that our customers will appreciate our constant work in bettering their shopping experience at Mumbai Duty Free.”

 

Pietro Giraudo, Senior Key Account Manager APAC, Lego Travel Retail, commented: “We are truly excited to see our first airport shop-in-shop concept developed in India together with Mumbai Duty Free, which will enable us to reach more children and delight travellers.

 

“We are confident that this is only the first step and are very much looking forward to expand our presence in the country together with our partner.”