Growth for Armani/Privé and beauty

By Caroline Sargent |

In its conquest for ultimate premiumization within the fragrance market, Armani/Privé reports ‘tremendous success’ among its current 24 shops in Travel Retail Europe, Middle-East and Africa (TREMEA).

 

Distributed through selected flagships and dedicated activations staged to coincide with global shoppers’ key traffic peaks, Armani/Privé is, according to the brand, ‘the quintessence of Giorgio Armani in terms of retail experience and product offer.’

 

With six recent openings throughout the TREMEA region – in Rome’s Shop 13, Roissy Charles de Gaulle S3, Orly South, Istanbul Main 1, Abu Dhabi T3, and Doha International Airport (pictured above) – and eight more scheduled to launch by the end of 2014, the Armani/Privé Collection is gaining immense traction within the premium fragrance market.

 

 

Also enjoying significant growth is Giorgio Armani Beauty which has opened six new counters in the TREMEA region since the start of the year; all in key flagship airports, Giorgio Armani Beauty counters can now be found at Roissy Charles de Gaulle S3, Oslo, Istanbul main 2 (pictured left), and Istanbul Arrivals 1 and 2, as well as the new airport at Doha.

 

And further openings are planned – eight additional counters are set to open throughout TREMEA by the end of the year, making a total of 25 Giorgio Armani Beauty counters in that specific travel retail market.

 

Mainly merchandised on gondolas with a new free-access system, each counter has a dedicated service area in order for trained beauty advisors to offer free makeovers. Foundation remains the strength of the brand with new innovative formulas such as the Maestro Fusion Makeup proving a hit with travellers.

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